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Step 1: Setup Connections

Learn how to integrate your Shopify store, Google Ads, Google Analytics 4, and Merchant Center.

Step 2: Fetch Products

Pull your product feed into our system and prepare it for optimization.

Step 3: Manage & Apply Rules

Fine-tune default feed settings and manage rules before syncing your products.

Step 4: Sync Products to GMC

Sync your optimized product feed to Google Merchant Center for Google Ads.

Not Connected Shopify Logo

Shopify

Shopify URL:
Format: https://admin.shopify.com/store/123456-ab


Shopify API Key:
Format: shpat_1234567890abcdef1234567890abcdef

Not Connected Google Merchant Center Logo

Google Merchant Center

Google Merchant Center ID:
Format: 123456789

Not Connected Google Ads Logo

Google Ads

Google Ads Customer ID:
Format: 123-456-7890

Not Connected Google Analytics 4 Logo

Google Analytics 4

Google Analytics 4 Property ID:
Format: 123456789

1. Import Products
Pull products and prepare feed
2. Field Mapping
Map custom fields to standard fields
3. General Settings
Set feed defaults and countries
4. Rules
Customize and structure feed
5. Preview & Sync
Review and send to Google

Import products
Pull the latest products from Shopify to prepare your feed. This is the first step before applying rules or sending data. Make sure to connect your Shopify store first.

Merchant Center Overview

Loading overview...

Unable to load merchant center data. Please ensure your Merchant Center is connected.

Import

Import your products again if you have recently updated or modified products. The 24h sync option will automatically import your feed every 24 hours too.



Error

Field Mapping Configuration

Map your custom metafields to standard Google Merchant Center fields. Leave mappings empty to use automatic field recognition.

Note: Only create mappings for custom fields that aren't being recognized automatically.

Your Custom Fields

Loading custom fields...

Field Mappings

Map your custom fields to standard GMC fields

Loading mappings...

Feed Settings
With general feed settings, you can set default values for your product feed. The settings are applied to all products in the feed if they are missing a value for the field. Rules will overwrite the general feed settings.

General Feed Settings

Set feed defaults and select target countries here. To publish separate feeds (e.g. US vs EU), start a new project.

Rules:
Rules are applied to your product feed before sending it to Merchant Center. With rules, you can modify product attributes, set default values, and exclude items from the feed.

Your Rules

Rules are executed in order, drag and drop to change the order. Click on an existing rule to edit it.

Add Rules

Create rules to modify your product feed before sending it to Merchant Center.

Rule Actions:
Actions are applied to products that meet the conditions. You can set values, add columns, replace text, and more.

Select Rules to Copy

Add new rule

Else Action (Optional)

Apply rule to:

Preview & Sync
Preview your feed before syncing to Merchant Center. Rules are automatically applied to the preview below.

Overview



Validation Errors

The following products have issues:

    Credits: 0

    Edit Store Products:
    Load your existing store products and enhance them with AI-generated metafields, edit images, and update product information. Changes are applied directly to your existing products.

    1. Load Products
    Fetch existing products
    2. Metafields
    Configure AI generation
    3. Image Processing
    Edit product images
    4. Update Products
    Save changes to store

    Shopify Your Store Products

    Select products to edit, apply AI generation on specific fields, then click "Update Products".

      AI metafields

    Select which metafields should be generated or enhanced with AI for the selected products:

     Custom AI templates

    Provide a manual prompt for any metafield you want to override our default AI prompt. Select the metafield below, enable the custom prompt, and click "Save Template".

      Image Processing

    Generate images with AI or add a white background (1 credit per image). Select which images to process for your store products.

    Pro Tip:
    Products with white backgrounds receive more clicks on marketplaces, while AI-enhanced product photos boost conversion rates.

    Update Products:
    Review your selections and update the products in your store. AI-generated fields will overwrite existing data.

    Credits: 0

    Importing Products:
    Import products to your store from various sources like AliExpress, Alibaba and Amazon. You can also import products from CSV files and Shopify products or collections URLs.

    1. Search Products
    Find products to import
    2. Metafields
    Configure AI generation
    3. Image Processing
    Edit product images
    4. Import Products
    Save to your store
    All
    Shopify Shopify
    AliExpress AliExpress
    Alibaba Alibaba
    Amazon Amazon

    Shopify Collections URL

    Import from a specific collection page or single feed URL.

    Shopify Multiple URLs

    Enter multiple product URLs (comma or newline separated).

    Amazon Search AliExpress

    Search AliExpress products.

    AliExpress Import from AliExpress URL

    Paste any AliExpress product URL to import details.

    Aliexpress AliExpress Image Search

    Search products by image URL.

    Alibaba Search Alibaba

    Search Alibaba products.

    Alibaba Import from Alibaba URL

    Paste any Alibaba product URL to import details.

    Alibaba Alibaba Image Search

    Search products by image URL.

    Amazon Amazon ASIN Search

    Import products from Amazon by ASIN.

    Amazon Amazon Product Search

    Search products on Amazon by query.

    Newly imported products

    Select products to import, optionally apply AI generation on specific fields, then click "Import to Store".

      AI metafields

    Select which metafields should be generated or enhanced with AI for the selected products:

     Custom AI templates

    Provide a manual prompt for any metafield you want to override our default AI prompt. Select the metafield below, enable the custom prompt, and click "Save Template".

      General settings

    Including all variants will copy the metafields from the base product to all variants and uploads them to your store.


      Image Processing

    Generate images with AI or add a white background (1 credit per image). Select which images to send as additional product images.

    Pro Tip:
    Products with white backgrounds receive more clicks on marketplaces, while AI-enhanced product photos boosts conversion rates.

      Import to multiple stores

    You can import into multiple stores at once. Each store deducts one credit per product.

    Importing Products:
    Import products to your store, AI generate titles, descriptions, tags, and more, then the AI imports your selected products to your store as drafts.

    MeshInsights:
    Track and analyze your store's performance with real-time data. Monitor key metrics, visualize trends, and gain valuable insights to optimize your business. Multiple campaign data is preserved for comprehensive benchmarking across all your campaigns.

    Insights
    Monitoring
    Benchmarks
    Shopify Data
    Number of Orders
    --
    Revenue
    --
    Avg. Order Value
    --
    Unique Customers
    --
    Store Sessions
    --
    Advertising Data
    Impressions
    --
    Clicks
    --
    Cost
    --
    Conversions
    --
    CTR (%)
    --
    Analytics Data
    Total Visitors
    --
    Top Countries
    --
    Page Views
    --
    GA4 Sessions
    --
    Bounce Rate
    --
    Alert Thresholds

    Monitoring:
    Set up automated alerts for important metrics. You'll receive email notifications when metrics exceed your defined thresholds.

    Industry Benchmarks

    Benchmarks:
    Compare your store's performance against industry benchmarks to identify areas for improvement. The benchmarks below show how your store's shopping campaign performance over the last 30 days compares to the average and top-performing stores on our platform during the same period.

    MeshChat:
    Design your custom AI chatbot that will appear on your store's website. Customize colors, messages, and behavior to match your brand and help your customers.

    Chatbot Settings

    Appearance

    Header
    Message bubble
    If provided, this image will be used instead of the text title in the chat header
    Bot Avatar

    Content

    Text shown while the bot is processing a response
    What are your hours?
    Where is my order?

    Behavior

    Traditional: Classic floating launcher (bottom-right) with popup window
    Minimal: Centered input bar at bottom with expandable chat

    Installation Code

    Copy and paste this code snippet right before the closing </body> tag on your website:

    
                                    
                                

    Live Preview

    Use my website
    www.yourstore.com

    Your Website

    This is a preview of how your chatbot will appear on your website.

    Chatbot Icon
    Help Bot
    Bot
    Welcome! How can I help you today?
    What are your hours?
    Where is my order?
    Loading your website...
    Loading your website...
    Unable to load your website. Please check the URL.
    Chatbot Icon
    Help Bot
    Bot
    Welcome! How can I help you today?
    What are your hours?
    Where is my order?

    MeshAds:
    Create campaigns, define ad rules, and optimize your advertising. Ad rules can be used to label products based on performance metrics.

    Product Performance
    Ad Rules
    Create Campaign

    Best Performing Products

    Top Performer (CTR)
    -- --%
    Most Clicks
    -- --
    Best Converter
    -- --
    Highest ROAS
    -- --x

    Product Performance Breakdown

    Product
    Impressions
    Clicks
    CTR
    Cost
    Conversions
    Status
    Select a campaign to view product performance

    Performance Insights

    Select a campaign to get performance insights for your products

    Create New Campaign

    Enter campaign details to create a new Google Ads campaign.

    Ad Rules

    Create rules to label products based on ad performance. Rules are based on metrics like clicks, impressions, and conversions.

    Add Ad Rule

    Selected Campaign:

    Your Ad Rules

    Add new project

    Projects are the webshops or feeds you want to manage. You can group multiple projects (stores) under a company. Each webshop can have multiple feeds in the form of projects.

    Add a new webshop or feed

    Your projects:

    Companies are a way to group multiple projects together. You can use them to manage multiple stores or feeds under the same company.

    Product Lister Product Lister
    Feed Management Feed Management
    AI Agent AI Agent Free

    Essential

    Basic listing features

    €19.99

    Monthly

    • Up to 50 listings per month
    • Basic AI metafields
    • Edit Store Products
    • Import from all sources
    • Keyword Planner integration
    • Bulk editing
    • AI enhanced images

    €0.40 per product

    Professional

    Advanced listing features

    €39.99

    Monthly

    • Up to 200 listings per month
    • Edit Store Products
    • Keyword Planner integration
    • Advanced AI copy
    • Import from all sources
    • Bulk editing
    • AI enhanced images

    €0.20 per product

    Business

    Everything for scale

    €69.99

    Monthly

    • Up to 500 listings per month
    • Keyword Planner integration
    • Everything in Professional
    • Bulk AI tasks
    • Priority support
    • All AI tools

    €0.14 per product

    Essential

    Basic feed management

    €19.99

    Monthly

    • 1 project
    • Up to 500 products
    • Manual rules
    • Automatic 24h sync
    • User management
    • Custom sync

    Standard

    Advanced feed tools

    €29.99

    Monthly

    • Up to 2 projects
    • Up to 5000 products
    • Rule-based updates
    • Custom sync
    • User management
    • Basic support

    Professional

    Professional feed management

    €59.99

    Monthly

    • Up to 3 projects
    • Up to 15.000 products
    • Rule-based updates
    • Custom sync
    • Priority support

    Business

    Business feed management

    €84.99

    Monthly

    • Up to 5 projects
    • Up to 30.000 products
    • Rule-based updates
    • Custom sync
    • Priority support

    Scale

    Manage multiple stores

    €149.99

    Monthly

    • Up to 15 projects
    • Up to 100k products
    • Rule-based updates
    • Custom sync
    • Priority support

    Unlimited

    Manage unlimited stores

    €264.99

    Monthly

    • Unlimited projects
    • Up to 250k products
    • Rule-based updates
    • Custom sync
    • Custom support

    Essential

    Basic ad campaigns

    €19.99

    Monthly

    • 1 campaign at a time
    • Manual bidding
    • Label products
    • Rule based optimization
    • Basic reporting
    • AI optimization

    Professional

    AI campaign optimization

    €39.99

    Monthly

    • 5 active campaigns
    • AI campaign optimization
    • AI bidding suggestions
    • Label products
    • Rule based optimization
    • Advanced reporting

    Business

    Full funnel campaigns

    €59.99

    Monthly

    • Unlimited campaigns
    • 24/7 AI campaign optimization
    • AI bidding suggestions
    • Label products
    • Rule based optimization
    • AI analytics

    Essential

    View basic metrics

    €19.99

    Monthly

    • Basic KPIs
    • Historical data
    • Shopify data
    • Google Ads
    • Google Analytics 4
    • AI analytics

    Professional

    Trend analysis

    €39.99

    Monthly

    • Everything in Essential
    • Benchmarks
    • Monitoring
    • Custom dashboards
    • Chatbot insights
    • AI analytics

    Business

    AI insights

    €49.99

    Monthly

    • Everything in Professional
    • Custom metrics
    • Benchmarks Pro
    • Monitoring Pro
    • AI recommendations

    Essential

    Basic chatbot

    €59.99

    Monthly

    • Store styled chatbot
    • Handle up to 250 customers per month
    • Latest AI models
    • Shopify products recommendations
    • AI labeling tickets
    • Custom flows
    • Dashboards
    • AI insights

    €0.24 per ticket

    Professional

    AI conversation flows

    €99.99

    Monthly

    • Store styled chatbot
    • Everything in Essential
    • Handle up to 500 customers per month
    • AI labeling tickets
    • Multi-step flows
    • Custom flows
    • Dashboards
    • AI insights
    • DHL integration

    €0.20 per ticket

    Business

    Advanced automation

    €299.99

    Monthly

    • Custom styled chatbot
    • Everything in Professional
    • Handle up to 2000 customers per month
    • AI advanced labeling
    • All dashboards
    • All flows
    • All AI tools
    • DHL integration
    • Priority support

    €0.15 per ticket

    AI Assistant

    Powerful AI Assistant at no extra cost.

    FREE

    Included in all paid plans.

    • AI chat connected with all data
    • AI tools
    • AI recommendations
    • AI assistant

    Your Active Subscriptions

    MeshMerchant Logo

    Translate Collections

    Translate collections from one store to another.

    Translate Products

    Translate products from one store to another.

    Translate Pages

    Translate pages from one store to another.

    Translate Blogs

    Translate blogs from one store to another.

    Unique Users
    --
    Unique Companies
    --
    Unique projects
    --
    Mean Companies/User
    --
    Mean Projects/User
    --
    Mean Products/project
    --
    Active Subscriptions
    --

    Admin Metric Over Time

    Learn

    Getting Started
    All Features
    Connections Setup
    Complete Workflows
    Help & FAQ

    Getting Started

    Welcome to MeshMerchant! Your complete e-commerce optimization platform. Follow this path to unlock the full potential of your business.

    1

    Create Your First Project

    Start by setting up your project and store. This is the foundation for all your work.

    2

    Connect Your Platforms

    Link Shopify, Google Ads, Google Analytics 4, and Merchant Center for powerful automation

    3

    Choose Your Features

    Subscribe to the features you need. Start with MeshAI (free) and add others as you grow.

    4

    Start Your First Workflow

    Use MeshAI to get personalized guidance, or explore our complete workflows below.

    All Features

    Explore every feature and understand how they work together to optimize your e-commerce business.

    MeshAI

    MeshAI

    Free

    Your AI-powered assistant that provides intelligent guidance for product optimization, feed management, campaign strategies, and troubleshooting.

    ✓ Personalized product optimization advice
    ✓ Smart feed rule suggestions
    ✓ Campaign performance insights
    ✓ Technical troubleshooting help
    ✓ Cross-platform workflow guidance
    MeshList

    MeshList

    Premium

    Import and enhance products from any source with AI-powered optimization. Perfect for expanding your catalog or migrating from other platforms.

    ✓ Import from URLs, CSV files, or manual entry
    ✓ AI-generated product descriptions and titles
    ✓ Automatic image optimization and enhancement
    ✓ SEO optimization for better search rankings
    ✓ Multi-language support and translation
    ✓ Bulk import to multiple stores simultaneously
    MeshFeed

    MeshFeed

    Premium

    Create, optimize, and manage product feeds for Google Merchant Center and other platforms. The heart of your advertising success.

    ✓ Automated feed optimization with smart rules
    ✓ Custom field mapping and transformations
    ✓ Multi-platform sync (Google, Facebook, etc.)
    ✓ Feed validation and automatic error fixing
    ✓ Performance monitoring and alerts
    ✓ Advanced filtering and categorization

    Store Products

    Premium

    Enhance your existing store products with AI-powered improvements. Perfect for optimizing your current catalog without starting from scratch.

    ✓ AI-generated metafields and custom fields
    ✓ Bulk product editing and optimization
    ✓ Image optimization and enhancement
    ✓ SEO improvements for existing products
    ✓ Smart text and description generation
    MeshInsights

    MeshInsights

    Premium

    Comprehensive analytics dashboard that combines data from Google Ads, Google Analytics 4, and Shopify for complete business intelligence.

    ✓ Unified dashboard with all key metrics
    ✓ Performance benchmarking against industry standards
    ✓ Automated monitoring with custom alerts
    ✓ ROI, ROAS, and conversion tracking
    ✓ Campaign optimization insights and recommendations
    ✓ Historical data comparison and trend analysis
    MeshAds

    MeshAds

    Premium

    Advanced advertising campaign management with AI-powered optimization. Create smart rules that automatically label and optimize products based on performance data.

    ✓ Smart product labeling based on performance metrics
    ✓ Campaign rule creation and automation
    ✓ Performance-based product optimization
    ✓ Automated bidding strategy recommendations
    ✓ Cross-campaign performance analysis
    ✓ Dynamic product grouping and categorization
    MeshChat

    MeshChat

    Premium

    Create custom AI chatbots for your website that match your brand and help customers while increasing conversions and reducing support workload.

    ✓ Custom chatbot design and branding
    ✓ Brand-matched styling and personality
    ✓ Smart product recommendations
    ✓ Customer support automation
    ✓ Easy website integration with simple code snippet
    ✓ Conversation analytics and insights

    Projects & More

    Included

    Organize your work with projects, manage multiple stores, handle translations, and access admin features.

    ✓ Multi-project organization and management
    ✓ Multi-store support within projects
    ✓ Team collaboration and user management
    ✓ Multi-language translations for global reach
    ✓ Admin dashboard for business insights
    ✓ Billing and subscription management

    Connections Setup

    Step-by-step guides to connect all your platforms for maximum automation and data syncing.

    Shopify Connection

    Connect your Shopify store to import products, sync inventory, and manage orders.

    Setup Steps:
    1. Go to Integrations in the sidebar
    2. Click "Connect Shopify"
    3. Enter your Shopify store URL (yourstore.myshopify.com)
    4. Enter your Shopify Admin API access token
    5. Test the connection and save
    Need API Token? Go to Shopify Admin → Apps → Develop apps → Create private app → Admin API access token

    Google Ads

    Connect Google Ads for campaign performance data and automated optimization.

    Setup Steps:
    1. Go to Integrations
    2. Click "Connect Google Ads"
    3. Authorize MeshMerchant to access your Google Ads account
    4. Select your Google Ads account and customer ID
    5. Choose which campaigns to track
    Benefits: Campaign analytics, automated bidding insights, performance-based product labeling

    Google Analytics 4

    Import website traffic and conversion data for comprehensive business insights.

    Setup Steps:
    1. Go to Integrations
    2. Click "Connect Google Analytics 4"
    3. Authorize access to your GA4 property
    4. Select your GA4 property and data stream
    5. Configure conversion events to track
    What you get: Visitor analytics, conversion tracking, user behavior insights, traffic sources

    Google Merchant Center

    Sync optimized product feeds directly to Google Shopping for maximum visibility.

    Setup Steps:
    1. Go to Integrations
    2. Click "Connect Google Merchant Center"
    3. Authorize access to your GMC account
    4. Select your Merchant Center ID
    5. Configure feed settings and sync schedule
    Pro Tip: Once connected, use MeshFeed to create optimized feeds that automatically sync to GMC

    Recommended Connection Order

    1
    Shopify First
    This gives you access to products and order data
    ↓
    2
    Google Merchant Center
    Set up your product feed destination
    ↓
    3
    Google Ads
    Enable campaign tracking and optimization
    ↓
    4
    Google Analytics 4
    Complete your analytics setup

    Complete Workflows

    Master end-to-end processes that leverage multiple features for maximum business impact.

    New Store Complete Setup

    1
    Create Project
    Set up your store in Projects
    ↓
    2
    Connect Platforms
    Link Shopify, Google services via Integrations
    ↓
    3
    Import Products
    Use MeshList to add optimized products
    ↓
    4
    Create Feeds
    Set up MeshFeed for Google Shopping
    ↓
    5
    Monitor & Optimize
    Track with MeshInsights and MeshAds
    ↓
    6
    Add Customer Support
    Deploy MeshChat on your website

    Existing Store Optimization

    1. Connect your existing Shopify store via Integrations
    2. Use Store Products to enhance your current catalog with AI-generated content
    3. Create optimized feeds in MeshFeed with smart rules and filtering
    4. Set up MeshInsights to monitor current performance and identify opportunities
    5. Use MeshAds to create performance-based product labeling rules
    6. Deploy MeshChat to improve customer experience and reduce support tickets
    7. Monitor results and iterate based on MeshInsights data

    Advanced Campaign Optimization Loop

    1. Use MeshInsights to identify underperforming products or campaigns
    2. Consult MeshAI for specific optimization recommendations based on your data
    3. Apply insights using MeshAds to create smart labeling rules (e.g., "High CTR", "Low Cost")
    4. Update product information in Store Products or adjust feed rules in MeshFeed
    5. Monitor improvements through MeshInsights benchmarking
    6. Repeat the cycle for continuous optimization

    Global Expansion & Multi-Language

    1. Create separate projects for each target country/region
    2. Use Translations feature to translate products, collections, and content
    3. Set up region-specific feeds in MeshFeed with local currency and language
    4. Configure MeshInsights to track performance by region
    5. Create region-specific MeshChat bots with local language support
    6. Use MeshAds to optimize campaigns for each market independently

    Help & FAQ

    Common issues and their solutions. Can't find what you need? MeshAI is here to help!

    Products not syncing to Google Merchant Center

    Most common causes and solutions:

    1. Check GMC connection: Go to Integrations → verify Google Merchant Center is connected and authorized
    2. Verify product requirements: Ensure products have title, description, price, and images
    3. Review feed rules: In MeshFeed → Rules, check if any rules are filtering out products
    4. Check feed validation: Look for validation errors in MeshFeed → Preview
    5. Verify sync settings: Ensure automatic sync is enabled in MeshFeed settings

    Campaign data not showing in MeshInsights

    Troubleshooting steps:

    1. Verify Google Ads connection: Check Integrations → Google Ads is properly connected
    2. Check campaign status: Ensure you have active campaigns running in Google Ads
    3. Wait for data sync: Initial data sync can take 24-48 hours
    4. Select correct campaign: In MeshInsights, use the campaign dropdown to select your campaign
    5. Check date range: Ensure you're looking at the right date range with actual campaign activity
    6. Verify permissions: Ensure MeshMerchant has read access to your Google Ads account

    Import failing from Shopify or external sources

    Common import issues and fixes:

    1. Shopify API issues: Verify your API token has correct permissions (read products, read orders)
    2. Store URL format: Use format: yourstore.myshopify.com (not custom domain)
    3. Empty store: Ensure your Shopify store has products to import
    4. URL imports: Check if the source website blocks automated scraping
    5. CSV format: Ensure your CSV has required columns (title, description, price)
    6. Connection timeout: Try importing smaller batches if dealing with large catalogs

    MeshChat chatbot not appearing on website

    Deployment troubleshooting:

    1. Copy embed code: Go to MeshChat → copy the complete chatbot snippet
    2. Correct placement: Paste before the closing </body> tag (not in <head>)
    3. Clear cache: Clear browser cache and hard refresh (Ctrl+F5 or Cmd+Shift+R)
    4. Check chatbot status: Ensure chatbot is "enabled" in MeshChat settings
    5. Test on different browser: Try incognito/private browsing mode
    6. Verify domain: Check if chatbot is configured for the correct domain

    MeshAds rules not working or affecting products

    Ad rules troubleshooting:

    1. Select campaign: Ensure you've selected the correct campaign in MeshAds
    2. Check rule conditions: Verify your rule conditions match actual product performance data
    3. Date range: Ensure you're using a date range with sufficient campaign data
    4. Product status: Rules only apply to active products with "web" or "global" scope
    5. Run labelizer: Click "Apply Rules" to execute your ad rules
    6. Check affected count: Use "Preview" to see how many products will be affected

    How to optimize products for better Google Ads performance

    Product optimization best practices:

    1. Use Store Products: Enhance existing products with AI-generated metafields
    2. Optimize titles: Include brand, key features, and target keywords
    3. Improve descriptions: Add detailed, benefit-focused product descriptions
    4. Set up feed rules: Use MeshFeed to automatically categorize products
    5. Use MeshAds labeling: Create performance-based labels (High CTR, Best Sellers)
    6. Monitor with MeshInsights: Track which optimizations improve performance

    Need Personalized Help?

    MeshAI can provide specific guidance for your unique situation, store setup, and goals. Get instant, personalized assistance.

    Chatbot Icon
    Help Bot